Blar i NTNU Open på forfatter "Rialp, Josep"
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Examining the importance of social media and other emerging ICTs in far distance internationalization: The case of a Western exporter entering China
Moen, Øystein; Rialp Criado, Alejandro; Rialp, Josep (Chapter, 2020)We focus on the importance of digital social media for a European B2B firm entering the Chinese market. Our case company has achieved rapid international growth, including within the Chinese market. We find that social ...